Sometimes in business you can see the end coming from a mile away. Losing your biggest client, conceding market share to a new competitor, or having your product become obsolete are all obvious signs that tough times are on the way. Some killing blows are a lot harder to detect. Perhaps one of the least noticed and most difficult to see coming, even if you are looking for it, is death by your pricing model and it's easy to understand why.

Some companies accept their pricing models as part of the furniture. They create the prices early on and stick to the models they believe are working for them, all the while potentially missing the tiny signs that bad business is being done and bankruptcy is just over the horizon. We look at why accurate pricing is such a critical part of any business’s success and tell you what to look for to detect that there might be something wrong.